An SEO strategy focuses on improving a website’s organic search engine rankings to increase visibility and drive traffic through keyword research, on-page optimization, technical SEO, content creation, link building, and enhancing user experience. It offers long-term, cost-effective traffic and builds credibility but requires time and continuous optimization. In contrast, other digital marketing strategies like PPC (Pay-Per-Click) advertising involve paying for ads to appear on search engines or social media, providing immediate visibility and targeted traffic but at a higher cost and with temporary results. Social media marketing engages users on platforms like Facebook and Instagram to build brand awareness and community, offering rapid audience engagement but requiring consistent content and interaction. Email marketing involves sending targeted messages to a subscriber list, enabling direct communication and high ROI but dependent on a well-maintained list and effective messaging. Each strategy has its unique benefits and challenges, and often, a combination of these approaches yields the best results.